Almost everyone I have known since getting on-line five years agohas a driven ambition to design their own web site or sales pagesfor some project of theirs. Yours is a special design or article that makes it tough to design everyday web-pages for it seems. But thru the years what I call "html" blues has stopped more than one project to fold. The endless 'TESTING' to make sure everything works as designed has caused more than one to turn away from a profitable career on-line. This program is designed to create perfect code EVERY TIME. All you have to do is copy and paste to your page or site for publication. I really wish I had this when I first started out a 'newbie' I would have had more hair now!!!
1. Hire a professional, do a lot of study time, or use a program like mine to elimate the "html" blues caused by the trial and error method that takes forever to get right for instant set-up and use.
Unless you are computer literate, html trained, the strain of completing the trial and error method will cause you to pull your hair out! Plus if you have to 'hire' the work done by a 'professional' you are never really sure it only has what you want programed to work in your space.
2. Plan, Plan, Plan, and just paste and copy!
With your own copy of Instant Site Maker you can 'experiment' with all the ideas you have in mind and select the ones that work best for you. With my program on your desktop it will be easy to fill in your facts and paste and copy the correct code to your web-site or page!
3. No experience needed to have PERFECT CODED pages and site information in under two minutes!
The program offers a step by step process that takes all the guess work from preparing your information in the correct format. PLUS you will have RESELL RIGHTS to make an additional stream of income from family and friends who do want to hire someone else to solve their html blues, YOU!!
In closing I want to impress upon all the buyers of this program the tremendous RESELL RIGHTS value of this program. Even if you have never wanted to 'sell' anything on the Net your family, friends, and associates could very well make this the 'best buy' of your career!!Please visit:http//www.seldomrest.com
Wednesday, December 31, 2008
Tuesday, December 30, 2008
Branding, control and results - Submit Articles in Your Own
Article distribution is currently booming on the internet. Authors do it for a number of reasons.
Various products and services have become available that help you distribute your articles to the 100s of article directories and mailing lists.
a) Software that speeds up maunal submission, or can in some cases do this automatically. b) Services that distribute articles in your name c) Services that distribute articles on your behalf, but in their own name.
Many people pay a premium rate for article distribution on their behalf, without the worry of having to join various article directory sites as a member, giving their own email address, and receiving lots of emails from various Yahoo groups.
Unfortunately what they don't realise is that often this devalues their work.
1) In the author section on many sites, the name of the distribution service will be shown, not that of the original author.
2) Author sections of many article directories are a unique marketing venue. Many visitors will visit the author profile before reading an article all the way to the bottom. Most profiles could have one or more websites listed.
3) Within RSS feeds from the article directories, the distribution service might be shown in the byline, not the original author.
4) Many article directories allow an author to change or modify their resource box. If an article was submitted using an account owned by a 3rd party distribution service, that avenue will be closed.
For authors who want complete control of their branding, either submit manually, or use article submission software. You will receive more emails, but can always have a special email address for this purpose. Googles Gmail service I find is an excellent choice. Article Announcer and Article Submitter Pro are two examples of such software.
Use an automated submission service that ensures you are the author. There are services that signup for members to directories on your behalf, using a username and password of your choice. One such service is Article Marketer.
You will have to confirm your membership to many distribution points, and some will continue to send emails containing articles from other people. Yahoo groups normally allow you to select a digest mode, or to not receive emailed articles at all. Most of this is a one time effort, although you will have to be on the lookout for important messages on the email account you use.
They are your articles, and you should gain maximum benefit from them.
Using article distribution is much like a varient of Pareto's 80/20 rule. You potentially gain 80% effective results compared to manual distribution, for 20% of the work.
However if your method of article distribution doesn't give you all the possible credit for your articles, rather than 80% effectiveness, you might only be getting 60% or less.
Managing your own article distribution with tools such as Article Announcer or Article Submitter Pro gives you complete control to achieve your 80/20 goals. A service such as Article Marketer which gives you full credit, and reasonable control, might be 70% effective, for 10% of the work.
Refining your processes, and only using the most effective method where it benefits you the most, you can maximise your return for the work invested.
I use a combination of service and software for my own distribution
- It is a good way to be picked up by the search engines.
- The backlinks from your resource box can help your search engine position.
- You have the possibility of secondary traffic if your article is picked up by a popular website or ezine.
Various products and services have become available that help you distribute your articles to the 100s of article directories and mailing lists.
a) Software that speeds up maunal submission, or can in some cases do this automatically. b) Services that distribute articles in your name c) Services that distribute articles on your behalf, but in their own name.
The Double Edged Sword
Many people pay a premium rate for article distribution on their behalf, without the worry of having to join various article directory sites as a member, giving their own email address, and receiving lots of emails from various Yahoo groups.
Unfortunately what they don't realise is that often this devalues their work.
1) In the author section on many sites, the name of the distribution service will be shown, not that of the original author.
2) Author sections of many article directories are a unique marketing venue. Many visitors will visit the author profile before reading an article all the way to the bottom. Most profiles could have one or more websites listed.
3) Within RSS feeds from the article directories, the distribution service might be shown in the byline, not the original author.
4) Many article directories allow an author to change or modify their resource box. If an article was submitted using an account owned by a 3rd party distribution service, that avenue will be closed.
Complete Control
For authors who want complete control of their branding, either submit manually, or use article submission software. You will receive more emails, but can always have a special email address for this purpose. Googles Gmail service I find is an excellent choice. Article Announcer and Article Submitter Pro are two examples of such software.
Limited Control
Use an automated submission service that ensures you are the author. There are services that signup for members to directories on your behalf, using a username and password of your choice. One such service is Article Marketer.
The Inconvenience
You will have to confirm your membership to many distribution points, and some will continue to send emails containing articles from other people. Yahoo groups normally allow you to select a digest mode, or to not receive emailed articles at all. Most of this is a one time effort, although you will have to be on the lookout for important messages on the email account you use.
The Massive Gain
They are your articles, and you should gain maximum benefit from them.
Using article distribution is much like a varient of Pareto's 80/20 rule. You potentially gain 80% effective results compared to manual distribution, for 20% of the work.
However if your method of article distribution doesn't give you all the possible credit for your articles, rather than 80% effectiveness, you might only be getting 60% or less.
Managing your own article distribution with tools such as Article Announcer or Article Submitter Pro gives you complete control to achieve your 80/20 goals. A service such as Article Marketer which gives you full credit, and reasonable control, might be 70% effective, for 10% of the work.
Refining your processes, and only using the most effective method where it benefits you the most, you can maximise your return for the work invested.
I use a combination of service and software for my own distribution
Monday, December 29, 2008
Articles and Internet Branding: 5 Steps to Success
Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand. Today you will learn how article marketing is the means to the end, and that end is PROFIT.
Web marketing success happens one project at a time. The formula we're about to discuss works best when your product is information-based. Meaning, if you're an expert in your niche, other people are going to want to learn Your Secrets. You can use this to your advantage- by creating marketable products that deliver information (your Secrets) to customers who are willing to pay for it. You will then use web articles to lure in your prospects.
How will you go about this? Take it one step at a time.
Step 1. Select a niche market. What are your interests? Where does your expertise lie? Wherever that is, is where you will focus your next marketing project. Let's say it's real estate. Your Marketing Mission is: make your name recognizable within the realm of real estate. Build yourself up as an expert in the buying and selling of property.
Step 2. Create an online persona and brand for your business. For continuity's sake, let's go with the real estate example. Suppose you want to be known as the Inside Expert on house flipping for profit. Sounds like a great plan to me! Now grab yourself a web designer and a great copywriter and get going on perfecting that image of you as the Real Estate Go-To Guru!
Step 3. Develop an informational product that readers can buy directly from your website. You've seen those kits that all the Experts are selling, right? Who told you that you can't sell one on your website? Nobody. So, get going. Start pulling all nighters if you have to, just get that kit written and make it powerful so that your buyers will go, WOW! I can't believe what I learned from this guy/girl, and for such little money! Hire a ghostwriter, if you really want to get this project cracking. Either way, as Nike says: Just Do It.
Step 4. Write articles to build your credibility. If you've been reading my "series of internet marketing articles" in order, you'll already be familiar with the concept of article marketing. This is where you use an Article Distribution website like Ezinearticles.com to help deliver quality articles to end users who will feature your articles.
(Note: I listed this as Step 4, but really your articles should be flowing as early as Step 2.) As part of your brand-building strategy, stream a steady flow of web articles to content-hungry webmasters who fall into your topic category, who will then spread your sage advice all over the internet. If you're burdened with time constraints, hire a ghostwriter to do this work for you. At the end of the articles, include a bio that directs them to your website. From there, they can learn more about you and what you can offer them.
Step 5. Direct your customers to a sales letter that teaches them about your product. Again, you can do this with article marketing. An easy scenario to follow: You write an intriguing article featuring five tips on how to gauge the real estate market. At the end of the article is your bio, which directs the reader to a link where a sales letter page opens. That sales letter will then contain certified testimonials from happy clients and customers of yours. All of this will further enhance your reputation as a qualified expert.
The final outcome: clicks to your website, where visitors use PayPal or another easy money transer in exchange for your informational product. The profit's in your pocket. Beautiful! YOU DID IT! Give yourself a pat on the back. Take a vacation!
Of course, if you're going to be an internet expert, it's a smart idea to create multiple areas of expertise for yourself in more than one niche. Again, articles are the means to the end. Suppose now that you're done with your online real estate venture, you've figured out that Copywriting is another God-given talent of yours that can be leveraged for profit. Time to create a Brand New Internet Personality! How will you do this? Easy. Follow the five steps I mentioned above, only replace each mention of real estate with Copywriting.
Do you see the INFINITE POSSIBILITIES? Good! You've got plenty of work to do. So stop reading, and start writing those articles!
Web marketing success happens one project at a time. The formula we're about to discuss works best when your product is information-based. Meaning, if you're an expert in your niche, other people are going to want to learn Your Secrets. You can use this to your advantage- by creating marketable products that deliver information (your Secrets) to customers who are willing to pay for it. You will then use web articles to lure in your prospects.
How will you go about this? Take it one step at a time.
Step 1. Select a niche market. What are your interests? Where does your expertise lie? Wherever that is, is where you will focus your next marketing project. Let's say it's real estate. Your Marketing Mission is: make your name recognizable within the realm of real estate. Build yourself up as an expert in the buying and selling of property.
Step 2. Create an online persona and brand for your business. For continuity's sake, let's go with the real estate example. Suppose you want to be known as the Inside Expert on house flipping for profit. Sounds like a great plan to me! Now grab yourself a web designer and a great copywriter and get going on perfecting that image of you as the Real Estate Go-To Guru!
Step 3. Develop an informational product that readers can buy directly from your website. You've seen those kits that all the Experts are selling, right? Who told you that you can't sell one on your website? Nobody. So, get going. Start pulling all nighters if you have to, just get that kit written and make it powerful so that your buyers will go, WOW! I can't believe what I learned from this guy/girl, and for such little money! Hire a ghostwriter, if you really want to get this project cracking. Either way, as Nike says: Just Do It.
Step 4. Write articles to build your credibility. If you've been reading my "series of internet marketing articles" in order, you'll already be familiar with the concept of article marketing. This is where you use an Article Distribution website like Ezinearticles.com to help deliver quality articles to end users who will feature your articles.
(Note: I listed this as Step 4, but really your articles should be flowing as early as Step 2.) As part of your brand-building strategy, stream a steady flow of web articles to content-hungry webmasters who fall into your topic category, who will then spread your sage advice all over the internet. If you're burdened with time constraints, hire a ghostwriter to do this work for you. At the end of the articles, include a bio that directs them to your website. From there, they can learn more about you and what you can offer them.
Step 5. Direct your customers to a sales letter that teaches them about your product. Again, you can do this with article marketing. An easy scenario to follow: You write an intriguing article featuring five tips on how to gauge the real estate market. At the end of the article is your bio, which directs the reader to a link where a sales letter page opens. That sales letter will then contain certified testimonials from happy clients and customers of yours. All of this will further enhance your reputation as a qualified expert.
The final outcome: clicks to your website, where visitors use PayPal or another easy money transer in exchange for your informational product. The profit's in your pocket. Beautiful! YOU DID IT! Give yourself a pat on the back. Take a vacation!
Of course, if you're going to be an internet expert, it's a smart idea to create multiple areas of expertise for yourself in more than one niche. Again, articles are the means to the end. Suppose now that you're done with your online real estate venture, you've figured out that Copywriting is another God-given talent of yours that can be leveraged for profit. Time to create a Brand New Internet Personality! How will you do this? Easy. Follow the five steps I mentioned above, only replace each mention of real estate with Copywriting.
Do you see the INFINITE POSSIBILITIES? Good! You've got plenty of work to do. So stop reading, and start writing those articles!
Sunday, December 28, 2008
Branding: ARE YOU BRANDING YOURSELF?
Are you placing your email address and URL on all correspondence?
Many people forget to add this to important mailings and even their business cards.
Today, most people prefer to email messages than make phone calls, so it is very important to have your email address on all letters, invoices and business cards.
Make sure your URL (web address) is on everything that you send out. Keep "branding" your business. Keep that URL out where it can be seen.
It's not enough to have your phone number and fax number on your business cards or letterheads. Addyour email address and URL if you have one.
It's important also to have a signature on all emails that go out. There is a cool free "signature writing" service at: http://www.TheDiscountPrinter.com/freeads.htmcheck it out.
Don't be left behind. Promote and brand your business every chance you get. It's the professional thing to do.
Some say it takes up to nine times for people to see your name before they will do business with you. If that is
true, then it's very important to have your name and email address out there.
Try to encourage email exchanges. The more emails you have going back and forth, the more credibility you will build in your potential clien't head.
Offer something free. Make people email you for information. This way you are opening the door to email correspondence without spamming. Your goal should be to have the person email you first asking for information or just a simple question. Once the ball starts rolling, your various email exchanges can easily turn into sales.
It's important to have a pop account or an account that reflects your company or website.
Using generic @aol.com or @hotmail.com really puts a damper on your look and makes you appear unprofessional. Plus, when you email a person with your own private "branded" email address, you are actually advertising your company just by the mere action of sending a message.
Joe@bikeseller.com sounds better than joe@aol.com Or Mary@thegiftstore.com is much better than mary@hotmail.com.Isn't it?
Brand yourself. Brand your business. Do it today.
Many people forget to add this to important mailings and even their business cards.
Today, most people prefer to email messages than make phone calls, so it is very important to have your email address on all letters, invoices and business cards.
Make sure your URL (web address) is on everything that you send out. Keep "branding" your business. Keep that URL out where it can be seen.
It's not enough to have your phone number and fax number on your business cards or letterheads. Addyour email address and URL if you have one.
It's important also to have a signature on all emails that go out. There is a cool free "signature writing" service at: http://www.TheDiscountPrinter.com/freeads.htmcheck it out.
Don't be left behind. Promote and brand your business every chance you get. It's the professional thing to do.
Some say it takes up to nine times for people to see your name before they will do business with you. If that is
true, then it's very important to have your name and email address out there.
Try to encourage email exchanges. The more emails you have going back and forth, the more credibility you will build in your potential clien't head.
Offer something free. Make people email you for information. This way you are opening the door to email correspondence without spamming. Your goal should be to have the person email you first asking for information or just a simple question. Once the ball starts rolling, your various email exchanges can easily turn into sales.
It's important to have a pop account or an account that reflects your company or website.
Using generic @aol.com or @hotmail.com really puts a damper on your look and makes you appear unprofessional. Plus, when you email a person with your own private "branded" email address, you are actually advertising your company just by the mere action of sending a message.
Joe@bikeseller.com sounds better than joe@aol.com Or Mary@thegiftstore.com is much better than mary@hotmail.com.Isn't it?
Brand yourself. Brand your business. Do it today.
Saturday, December 27, 2008
Branding: About Branding
Branding, type-establishment, character-determination, name it whatever you like, we are practicing it all the time. Admitted, in business the skill of developing a rapid insight could be invaluable. Imagine how great it would be if we would all develop the ability to make a snapshot of every job-applicant, in order to see where his/her strengths and weaknesses were? Well, the positive side, according to the lecture I received today is, that we already do that - unconsciously. We "brand" people the moment we see them. However, the negative side remains that we don't always execute the branding process in the right way. It is this very branding - this first moment snapshot - that guides our approach toward another person. It is branding that makes us extra open to some and overly defensive toward others. There are some people that we just can't stand, no matter what they do... and others that just can't go wrong with us, no matter how often we will receive warnings from third parties! As I also learned tonight, we tend to ignore those warnings, and sometimes even their realization, because we don't like to admit to ourselves that our first impression was wrong?
Another funny thing I observed tonight is, that people will easily tell you, when asked, that they prefer to hire employees that are their opposites, "so that performance gaps can be filled." This, as we all know by now, is just an idealistic dream, a song that we know by heart and therefore sing so well; yet don't understand the words of. For in reality, it has been proven time and again that no one really goes for diversity, because we have an inborn tendency to stick with whatever is familiar to us, and that is...right!... the person with most of the characteristics we know best: the ones we own ourselves!
But in case we, as potential leaders, really want to establish an ideal work-environment with the necessary diversity in characteristics, backgrounds, and qualities; how can we, make a mental snapshot to be sure that we're hiring the right people given our current team of workers? Well, easy: if you know what you have, you also know what you lack, and ? therefore - need to find. If you know about yourself, for instance, that you are a fast-paced, goal-oriented decision-maker (let's call this type 1), you want to get an analytical and stabilizing element to balance your team. People with persuasive tendencies (type 2) usually don't mind showing their emotions, while the type 1 individuals ? the ones with controlling personalities - will hide their feelings and just go for the job? fast! People with stabilizing skills (type 3) will seek to solve interpersonal problems. The ones with analytical skills (type 4) will review and re-review the process endlessly before shooting it to execution. Interestingly, most people have 2 types represented within them: a dominant and an underlying type. The dominant one is the one you represent, while the underlying one determines how you get your results.
It's an interesting skill for leaders to look into. And an eye opener for people who thought they knew themselves for decades. However, a word of caution is in place here, no matter what personality test you take, remember that these are mere snapshots that are subject to change through time and in different situations: one can, for instance, predominantly be a controller at work, yet more of a persuader in the private domains of life.
Branding people on basis of a first impression is therefore never a good idea, even though it's hardly preventable. The only thing we can do, now that we are aware of this tendency within us, is to keep an open mind for 2nd, 3rd, 4th and even 5th impressions. Sounds reasonable? I thought so too!
Another funny thing I observed tonight is, that people will easily tell you, when asked, that they prefer to hire employees that are their opposites, "so that performance gaps can be filled." This, as we all know by now, is just an idealistic dream, a song that we know by heart and therefore sing so well; yet don't understand the words of. For in reality, it has been proven time and again that no one really goes for diversity, because we have an inborn tendency to stick with whatever is familiar to us, and that is...right!... the person with most of the characteristics we know best: the ones we own ourselves!
But in case we, as potential leaders, really want to establish an ideal work-environment with the necessary diversity in characteristics, backgrounds, and qualities; how can we, make a mental snapshot to be sure that we're hiring the right people given our current team of workers? Well, easy: if you know what you have, you also know what you lack, and ? therefore - need to find. If you know about yourself, for instance, that you are a fast-paced, goal-oriented decision-maker (let's call this type 1), you want to get an analytical and stabilizing element to balance your team. People with persuasive tendencies (type 2) usually don't mind showing their emotions, while the type 1 individuals ? the ones with controlling personalities - will hide their feelings and just go for the job? fast! People with stabilizing skills (type 3) will seek to solve interpersonal problems. The ones with analytical skills (type 4) will review and re-review the process endlessly before shooting it to execution. Interestingly, most people have 2 types represented within them: a dominant and an underlying type. The dominant one is the one you represent, while the underlying one determines how you get your results.
It's an interesting skill for leaders to look into. And an eye opener for people who thought they knew themselves for decades. However, a word of caution is in place here, no matter what personality test you take, remember that these are mere snapshots that are subject to change through time and in different situations: one can, for instance, predominantly be a controller at work, yet more of a persuader in the private domains of life.
Branding people on basis of a first impression is therefore never a good idea, even though it's hardly preventable. The only thing we can do, now that we are aware of this tendency within us, is to keep an open mind for 2nd, 3rd, 4th and even 5th impressions. Sounds reasonable? I thought so too!
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