Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand. Today you will learn how article marketing is the means to the end, and that end is PROFIT.
Web marketing success happens one project at a time. The formula we're about to discuss works best when your product is information-based. Meaning, if you're an expert in your niche, other people are going to want to learn Your Secrets. You can use this to your advantage- by creating marketable products that deliver information (your Secrets) to customers who are willing to pay for it. You will then use web articles to lure in your prospects.
How will you go about this? Take it one step at a time.
Step 1. Select a niche market. What are your interests? Where does your expertise lie? Wherever that is, is where you will focus your next marketing project. Let's say it's real estate. Your Marketing Mission is: make your name recognizable within the realm of real estate. Build yourself up as an expert in the buying and selling of property.
Step 2. Create an online persona and brand for your business. For continuity's sake, let's go with the real estate example. Suppose you want to be known as the Inside Expert on house flipping for profit. Sounds like a great plan to me! Now grab yourself a web designer and a great copywriter and get going on perfecting that image of you as the Real Estate Go-To Guru!
Step 3. Develop an informational product that readers can buy directly from your website. You've seen those kits that all the Experts are selling, right? Who told you that you can't sell one on your website? Nobody. So, get going. Start pulling all nighters if you have to, just get that kit written and make it powerful so that your buyers will go, WOW! I can't believe what I learned from this guy/girl, and for such little money! Hire a ghostwriter, if you really want to get this project cracking. Either way, as Nike says: Just Do It.
Step 4. Write articles to build your credibility. If you've been reading my "series of internet marketing articles" in order, you'll already be familiar with the concept of article marketing. This is where you use an Article Distribution website like Ezinearticles.com to help deliver quality articles to end users who will feature your articles.
(Note: I listed this as Step 4, but really your articles should be flowing as early as Step 2.) As part of your brand-building strategy, stream a steady flow of web articles to content-hungry webmasters who fall into your topic category, who will then spread your sage advice all over the internet. If you're burdened with time constraints, hire a ghostwriter to do this work for you. At the end of the articles, include a bio that directs them to your website. From there, they can learn more about you and what you can offer them.
Step 5. Direct your customers to a sales letter that teaches them about your product. Again, you can do this with article marketing. An easy scenario to follow: You write an intriguing article featuring five tips on how to gauge the real estate market. At the end of the article is your bio, which directs the reader to a link where a sales letter page opens. That sales letter will then contain certified testimonials from happy clients and customers of yours. All of this will further enhance your reputation as a qualified expert.
The final outcome: clicks to your website, where visitors use PayPal or another easy money transer in exchange for your informational product. The profit's in your pocket. Beautiful! YOU DID IT! Give yourself a pat on the back. Take a vacation!
Of course, if you're going to be an internet expert, it's a smart idea to create multiple areas of expertise for yourself in more than one niche. Again, articles are the means to the end. Suppose now that you're done with your online real estate venture, you've figured out that Copywriting is another God-given talent of yours that can be leveraged for profit. Time to create a Brand New Internet Personality! How will you do this? Easy. Follow the five steps I mentioned above, only replace each mention of real estate with Copywriting.
Do you see the INFINITE POSSIBILITIES? Good! You've got plenty of work to do. So stop reading, and start writing those articles!
Showing posts with label Buisness. Show all posts
Showing posts with label Buisness. Show all posts
Monday, December 29, 2008
Saturday, December 27, 2008
Branding: About Branding
Branding, type-establishment, character-determination, name it whatever you like, we are practicing it all the time. Admitted, in business the skill of developing a rapid insight could be invaluable. Imagine how great it would be if we would all develop the ability to make a snapshot of every job-applicant, in order to see where his/her strengths and weaknesses were? Well, the positive side, according to the lecture I received today is, that we already do that - unconsciously. We "brand" people the moment we see them. However, the negative side remains that we don't always execute the branding process in the right way. It is this very branding - this first moment snapshot - that guides our approach toward another person. It is branding that makes us extra open to some and overly defensive toward others. There are some people that we just can't stand, no matter what they do... and others that just can't go wrong with us, no matter how often we will receive warnings from third parties! As I also learned tonight, we tend to ignore those warnings, and sometimes even their realization, because we don't like to admit to ourselves that our first impression was wrong?
Another funny thing I observed tonight is, that people will easily tell you, when asked, that they prefer to hire employees that are their opposites, "so that performance gaps can be filled." This, as we all know by now, is just an idealistic dream, a song that we know by heart and therefore sing so well; yet don't understand the words of. For in reality, it has been proven time and again that no one really goes for diversity, because we have an inborn tendency to stick with whatever is familiar to us, and that is...right!... the person with most of the characteristics we know best: the ones we own ourselves!
But in case we, as potential leaders, really want to establish an ideal work-environment with the necessary diversity in characteristics, backgrounds, and qualities; how can we, make a mental snapshot to be sure that we're hiring the right people given our current team of workers? Well, easy: if you know what you have, you also know what you lack, and ? therefore - need to find. If you know about yourself, for instance, that you are a fast-paced, goal-oriented decision-maker (let's call this type 1), you want to get an analytical and stabilizing element to balance your team. People with persuasive tendencies (type 2) usually don't mind showing their emotions, while the type 1 individuals ? the ones with controlling personalities - will hide their feelings and just go for the job? fast! People with stabilizing skills (type 3) will seek to solve interpersonal problems. The ones with analytical skills (type 4) will review and re-review the process endlessly before shooting it to execution. Interestingly, most people have 2 types represented within them: a dominant and an underlying type. The dominant one is the one you represent, while the underlying one determines how you get your results.
It's an interesting skill for leaders to look into. And an eye opener for people who thought they knew themselves for decades. However, a word of caution is in place here, no matter what personality test you take, remember that these are mere snapshots that are subject to change through time and in different situations: one can, for instance, predominantly be a controller at work, yet more of a persuader in the private domains of life.
Branding people on basis of a first impression is therefore never a good idea, even though it's hardly preventable. The only thing we can do, now that we are aware of this tendency within us, is to keep an open mind for 2nd, 3rd, 4th and even 5th impressions. Sounds reasonable? I thought so too!
Another funny thing I observed tonight is, that people will easily tell you, when asked, that they prefer to hire employees that are their opposites, "so that performance gaps can be filled." This, as we all know by now, is just an idealistic dream, a song that we know by heart and therefore sing so well; yet don't understand the words of. For in reality, it has been proven time and again that no one really goes for diversity, because we have an inborn tendency to stick with whatever is familiar to us, and that is...right!... the person with most of the characteristics we know best: the ones we own ourselves!
But in case we, as potential leaders, really want to establish an ideal work-environment with the necessary diversity in characteristics, backgrounds, and qualities; how can we, make a mental snapshot to be sure that we're hiring the right people given our current team of workers? Well, easy: if you know what you have, you also know what you lack, and ? therefore - need to find. If you know about yourself, for instance, that you are a fast-paced, goal-oriented decision-maker (let's call this type 1), you want to get an analytical and stabilizing element to balance your team. People with persuasive tendencies (type 2) usually don't mind showing their emotions, while the type 1 individuals ? the ones with controlling personalities - will hide their feelings and just go for the job? fast! People with stabilizing skills (type 3) will seek to solve interpersonal problems. The ones with analytical skills (type 4) will review and re-review the process endlessly before shooting it to execution. Interestingly, most people have 2 types represented within them: a dominant and an underlying type. The dominant one is the one you represent, while the underlying one determines how you get your results.
It's an interesting skill for leaders to look into. And an eye opener for people who thought they knew themselves for decades. However, a word of caution is in place here, no matter what personality test you take, remember that these are mere snapshots that are subject to change through time and in different situations: one can, for instance, predominantly be a controller at work, yet more of a persuader in the private domains of life.
Branding people on basis of a first impression is therefore never a good idea, even though it's hardly preventable. The only thing we can do, now that we are aware of this tendency within us, is to keep an open mind for 2nd, 3rd, 4th and even 5th impressions. Sounds reasonable? I thought so too!
Friday, December 26, 2008
Branding: Winning With Branding
If I were to ask you what K.D. was, you would undoubtedly know it is a short form associated with Kraft Dinner. Thereprobably aren't many people who have not heard of "Kraft Dinner" or who have not eaten it at one point in their life. In fact, if I was to ask you to take a look in your cupboard now, chances are, the majority of you would even have a box of it in there!
If asked you who Eminem was, the chances are, you would know who he was too. You may NOT exactly like him or his music, but the fact is, you still know WHO he his. There's no possible way you could miss hearing about him, as he is themost talked about "BAD Boy Rapper" currently in the music industry today.
Now, I am certainly not going to tell you to go out and break the law to make yourself famous online. Because you want to be able to actually spend all YOUR hard earned money! Although branding yourself *effectively* consists of a lot of work, it isn't worth that kind of fame. If you apply the correct techniques it will not seem like much "work" at all! Now that we have that covered I'm going to tell you, what has worked for ME.
When I first became a publisher - I was "widely known" for my "tell it like it is - attitude". In fact, if you were to go to my site http://www.optinfrenzy.com/about.html and read all the testimonials, that's exactly what you would read. My fellow publishers loved the fact that I had the "guts" to tell people what I really thought and because they liked my demeanor,they would send me "referred subscribers" on a regular basis.
Most people are familiar with me because I co-authored a best selling ebook with Jimmy D. Brown, (Ezine Resource Guide). But despite that there were a lot of people who still had NO idea who I was. So, I began writing a lot of articleson a VERY controversial subject - "SPAM", which in turn, gave me the opportunity of becoming a "Featured Writer" for one of the internet's most "prominent" ezines - DEMC.
If you want to WIN with Branding, this is what YOU need to do:
1.) Give people ONE thing that they can associate YOUR name with. And as an eg., the VERY first thing that people see in my signature file is - Laurie Rogers is the Co-Author of Ezine Resource Guide. Hundreds, if NOT thousands of people own that book, so when people read it, they know right off the bat, WHO I AM.
2.) Don't be afraid to step outside YOUR comfort zone attimes to get "KNOWN". Write about popular topics, BUTuse a different approach than other people do. Comparetopics to applicable scenarios that you see in "real life", just as I did above with "Kraft Dinner and Eminem". Makeyour article one to REMEMBER!
3.) Express YOUR TRUE feelings to your audience and beYOURSELF, you will get more referrals and RESPECT for it in the long run.
4.) Be CONSISTENT! Just as it does with everything else,being consistent PAYS OFF in the long run. This is exactly where people FAIL because they are NOT consistent with their efforts. They don't advertise on a regular basis, whichmeans LESS sales - Branding works the exact same way, the more promotion you do, the more recognition you will receive.
By using the techniques above, YOU can easily WIN withBRANDIN
If asked you who Eminem was, the chances are, you would know who he was too. You may NOT exactly like him or his music, but the fact is, you still know WHO he his. There's no possible way you could miss hearing about him, as he is themost talked about "BAD Boy Rapper" currently in the music industry today.
Now, I am certainly not going to tell you to go out and break the law to make yourself famous online. Because you want to be able to actually spend all YOUR hard earned money! Although branding yourself *effectively* consists of a lot of work, it isn't worth that kind of fame. If you apply the correct techniques it will not seem like much "work" at all! Now that we have that covered I'm going to tell you, what has worked for ME.
When I first became a publisher - I was "widely known" for my "tell it like it is - attitude". In fact, if you were to go to my site http://www.optinfrenzy.com/about.html and read all the testimonials, that's exactly what you would read. My fellow publishers loved the fact that I had the "guts" to tell people what I really thought and because they liked my demeanor,they would send me "referred subscribers" on a regular basis.
Most people are familiar with me because I co-authored a best selling ebook with Jimmy D. Brown, (Ezine Resource Guide). But despite that there were a lot of people who still had NO idea who I was. So, I began writing a lot of articleson a VERY controversial subject - "SPAM", which in turn, gave me the opportunity of becoming a "Featured Writer" for one of the internet's most "prominent" ezines - DEMC.
If you want to WIN with Branding, this is what YOU need to do:
1.) Give people ONE thing that they can associate YOUR name with. And as an eg., the VERY first thing that people see in my signature file is - Laurie Rogers is the Co-Author of Ezine Resource Guide. Hundreds, if NOT thousands of people own that book, so when people read it, they know right off the bat, WHO I AM.
2.) Don't be afraid to step outside YOUR comfort zone attimes to get "KNOWN". Write about popular topics, BUTuse a different approach than other people do. Comparetopics to applicable scenarios that you see in "real life", just as I did above with "Kraft Dinner and Eminem". Makeyour article one to REMEMBER!
3.) Express YOUR TRUE feelings to your audience and beYOURSELF, you will get more referrals and RESPECT for it in the long run.
4.) Be CONSISTENT! Just as it does with everything else,being consistent PAYS OFF in the long run. This is exactly where people FAIL because they are NOT consistent with their efforts. They don't advertise on a regular basis, whichmeans LESS sales - Branding works the exact same way, the more promotion you do, the more recognition you will receive.
By using the techniques above, YOU can easily WIN withBRANDIN
Thursday, December 25, 2008
Buisness: 1 Business Building Tool in Network Marketing
Ever wonder why one person succeeds and another fails in MLM? Or why someone has massive success in a company, then leaves, goes someplace else, and never, ever again duplicates that success? Or why some people spend 5, 10, even 20 years in network marketing with NO success...
Yet they never quit!
Or how an industry that does so many things so wrong can still be so popular ...
This Tool Can Change Your Life
On December 12, 2004, our team released the ebook "Success In 10 Steps", the story of what we have learned from 26 years in MLM.
The feedback has been astonishing.
People say, "I could have written that book!
That was my story.
Why did you steal my story? How could you know exactly what I went through?"
Back in 1991, my mentor was making full-time income from MLM.
He retired from that company and actually joined over 100 network marketing companies in the next few years, to figure out how this industry really works: the good, the bad, the ugly.
This process answered all the mysteries. It also revealed some valuable, valuable secrets about network marketing.
The hard-driving, closing salesperson is about 8% of the population. And those 8% have convinced the other 92% that the 8% are right and the 92% are wrong.
How did they do that?
Because that is what THEY do. It works for them, so they have total confidence they are right, and when you feel their confidence, you KNOW they must be right, so you do what they tell you.
92% of the world's population is sales-resistant.
They do not like to be sold, and they do not want to become that pushy, aggressive salesperson nobody likes. Yet when they join MLM, some upline leader tells them,
"Make a list of your friends and family. Call them up. Get 'em into the business. You need to hear 100 'No's for every 'Yes'.
Guess what?
It still only works for the 8%.
If you let them mesmerize you, you can wander aimlessly in the "failure" desert for years...
Maybe forever.
The Choice Is Yours
You can't become something you hate in order to be successful. This model works for the 8% who are real salespeople.
It's a disaster for the rest of us...
A very bad business model.
Every person on the planet has to be educated in the skills of what they're doing.
Whether you're a doctor, carpenter, plumber, ditch digger ... whatever you are... You've got to be taught the skills of that business.
And what "Success In 10 Steps" does for people is, it gets them to realize,
It's not your fault! The people teaching you didn't know any better.
They weren't bad people. They weren't lying to you intentionally. They just didn't know any other way to do the business.
Do you think you can wake up one morning and say, "I'm going to be a doctor!"
And you go down and join a company, get a distributor kit for 50 bucks, and you're a doctor?
Of course not. That's ludicrous.
How about a carpenter?
No way. You have to learn pitches and square and level and plumb.
You have to be taught the skills. Yet people get in network marketing, and they're told,
"Call your friends & family." It's the biggest fallacy in the industry.
Network marketing is not a sales business.
It's a teaching & mentoring business.
When you build people, people will build your business. Those upline guru leaders will tell you,
"Well, you didn't make enough phone calls. You're a loser. If it's to be, it's up to me." Have you heard all that stuff?
I bet you believed it, too, haven't you?
Why This Ebook Is Such a Hot Tool For Building Your Business
So the ebook really opens people's eyes to the fact that they've been lied to. You must do your business with people who WANT to be in business with you. You have to sell product to people who LOVE the product and want to buy it. That only comes through target marketing.
We learned early-on about targeted marketing.
Only talk to people who have raised their hand and want what you have.
Well, guess what? EVERY person who downloads "Success In 10 Steps" is trying to figure out why MLM is not working for them. When you call them up, they could be in a company already. They could be working the business a year or 2 or 5, 7, 10 years. But why would they download that ebook?
They're divulging some critical information. The business is not working for them.
They want to figure out what the problem is. And they're looking to you for help. THAT is the basis of a long-term relationship, and THAT is the effect you can create with "Success In 10 Steps
Yet they never quit!
Or how an industry that does so many things so wrong can still be so popular ...
This Tool Can Change Your Life
On December 12, 2004, our team released the ebook "Success In 10 Steps", the story of what we have learned from 26 years in MLM.
The feedback has been astonishing.
People say, "I could have written that book!
That was my story.
Why did you steal my story? How could you know exactly what I went through?"
Back in 1991, my mentor was making full-time income from MLM.
He retired from that company and actually joined over 100 network marketing companies in the next few years, to figure out how this industry really works: the good, the bad, the ugly.
Here's what he did:
1. Got on dozens of company conference calls
2. Organized & categorized companies, products, compensation plans, distributor kits, & marketing materials to compare each company with all the others
3. Studied their business models, to understand what kind of behavior certain business models drove
4. Studied how different "upline gurus" trained (or did not train) their people
This process answered all the mysteries. It also revealed some valuable, valuable secrets about network marketing.
Example #1:
The hard-driving, closing salesperson is about 8% of the population. And those 8% have convinced the other 92% that the 8% are right and the 92% are wrong.
How did they do that?
Because that is what THEY do. It works for them, so they have total confidence they are right, and when you feel their confidence, you KNOW they must be right, so you do what they tell you.
92% of the world's population is sales-resistant.
They do not like to be sold, and they do not want to become that pushy, aggressive salesperson nobody likes. Yet when they join MLM, some upline leader tells them,
"Make a list of your friends and family. Call them up. Get 'em into the business. You need to hear 100 'No's for every 'Yes'.
Guess what?
It still only works for the 8%.
If you let them mesmerize you, you can wander aimlessly in the "failure" desert for years...
Maybe forever.
The Choice Is Yours
You can't become something you hate in order to be successful. This model works for the 8% who are real salespeople.
It's a disaster for the rest of us...
A very bad business model.
Example #2:
Every person on the planet has to be educated in the skills of what they're doing.
Whether you're a doctor, carpenter, plumber, ditch digger ... whatever you are... You've got to be taught the skills of that business.
And what "Success In 10 Steps" does for people is, it gets them to realize,
It's not your fault! The people teaching you didn't know any better.
They weren't bad people. They weren't lying to you intentionally. They just didn't know any other way to do the business.
Do you think you can wake up one morning and say, "I'm going to be a doctor!"
And you go down and join a company, get a distributor kit for 50 bucks, and you're a doctor?
Of course not. That's ludicrous.
How about a carpenter?
No way. You have to learn pitches and square and level and plumb.
You have to be taught the skills. Yet people get in network marketing, and they're told,
"Call your friends & family." It's the biggest fallacy in the industry.
Network marketing is not a sales business.
It's a teaching & mentoring business.
When you build people, people will build your business. Those upline guru leaders will tell you,
"Well, you didn't make enough phone calls. You're a loser. If it's to be, it's up to me." Have you heard all that stuff?
I bet you believed it, too, haven't you?
Why This Ebook Is Such a Hot Tool For Building Your Business
So the ebook really opens people's eyes to the fact that they've been lied to. You must do your business with people who WANT to be in business with you. You have to sell product to people who LOVE the product and want to buy it. That only comes through target marketing.
We learned early-on about targeted marketing.
Only talk to people who have raised their hand and want what you have.
Well, guess what? EVERY person who downloads "Success In 10 Steps" is trying to figure out why MLM is not working for them. When you call them up, they could be in a company already. They could be working the business a year or 2 or 5, 7, 10 years. But why would they download that ebook?
They're divulging some critical information. The business is not working for them.
They want to figure out what the problem is. And they're looking to you for help. THAT is the basis of a long-term relationship, and THAT is the effect you can create with "Success In 10 Steps
Tuesday, December 23, 2008
Affiliate Programs Worthless for 80% of Affiliate Market
No doubt you've heard of the 80/20 rule - which states that20 percent of affiliates generate 80% of affiliate income, andconversely, remaining 80 percent of affiliates generate only20 percent of all income for most affiliate programs.
There are ten basics that will put your affiliate marketingin the top 20 percent of affiliate earnings. Ten suggestionscreek that barely covers your hosting fees, to a roaring river
Cloaking affiliate links should not be necessary, but is. Oddlymany site visitors refuse to visit your links if they see an affiliate code appended to the URL when they hover their mouseover a link on your web page. Sometimes they will type theaffiliate domain directly to the browser address bar whileremoving your affiliate ID from the URL. To short circuit thisodd behavior, simply cloak the URL. How? Visit this Link Tool:
http://WebpositionAdvisor.com/tools/link_cloaker.php
Writing articles about your market niche is essential to gainreputation as an expert in your field. But the biggest benefitcomes not just from writing those articles, but from havingthose articles published by other web site owners and ezinepublishers. Your article gains you both reputation and linksfrom other web sites from the resource box appended to theend of each article. Here are major article distribution sites.
http://yahoogroups.com/group/free-content/
http://groups.yahoo.com/group/aabusiness/
http://www.goarticles.com
http://www.ideamarketers.com
Filling a web site with content reflecting a narrowly focusedproduct or service niche is a well known method of gaining webtraffic in your area of specialty. An excellent resource thatan help you determine relevant and focused areas to fill yoursite with is called NicheBot. They offer innovative tools toresearch and pinpoint market niches for your web site based onthe WordTracker Database and Google. http://www.nichebot.com
Autoresponders are incredibly valuable tools that allow you to send a timed series of email messages to those that sign up for them. Most often those autoresponders are sent through a thirdparty provider. Some of the top providers are Sendfree.com and aweber.com, for a tutorial covering autoresponder basics, visit:
http://website101.com/email_e-mail/email_autoresponder_basics.html
Creating either testimonial pages or review pages that discussand pre-sell the product or service you are affiliated with isthe best method of getting increased orders for your chosenaffiliate programs. Many programs actually provide either anarticle or recommended text to sell their products for you and allow reproduction of those articles with your links embedded.
The best affiliates collect email addresses on their web site by offering free reports via the above mentioned autoresponders or by giving away ebooks or through newsletter signup forms.The best use all of these methods or more to build their listof email addresses. This also allows you to contact potential customers that would otherwise never see your site again after clicking away to the affiliate program web site.
Depending on your market niche you should advertise using PPCand/or ezine advertising. Some categories of Pay-per-click can be prohibitively expensive, but advertising somewhere is all abut mandatory to gain substantial additional traffic to yoursite. There are some great bargains in ezine advertising and some less popular PPC engines other than Yahoo's Overture and Google's Adwords. Try 7search, Kanoodle and FindWhat for lowerBids than the big boys of PPC.
Search engine optimization is becoming more complex as more and more webmasters participate, but the basics applied to your site can increase visibility dramatically over time. The most critical of the many SEO techniques is to use title tags that reflect individual PAGE content. Many webmasters write a master title tag and apply that site-wide. This is the worst thing you could do for search engine ranking. Learn more SEO:
http://SearchEngineOptimism.com/SEO_Tutorial/
Everyone knows by now that giving something away is a greattraffic generator and allows you to gather email addresses to allow contact of potential customers at a later date. This strategy is employed by EVERY successful web-based company at one time or another. Think of all the free things YOU have
collected online over time. Screensavers, software, ebooks, discount codes, toolbars, white papers. They work!
The best of affiliate marketers have their own newsletter or ezine and gather email addresses on their site to build their list of subscribers. Having this list allows regular contact with potential customers interested in your site, your product and your market niche. If you don't write your own material or think you can't produce weekly content, there are hundreds of authors out there that will gladly product articles for you. The article distribution lists provide free content and ghost Writers provide high quality content for a fee.
If you implement ALL the above techniques, you are guaranteed to become one of the top affiliate marketers on the web. Then you can create your own product telling everyone how YOU did it, create your own affiliate program and have hundreds of usselling for you.
There are ten basics that will put your affiliate marketingin the top 20 percent of affiliate earnings. Ten suggestionscreek that barely covers your hosting fees, to a roaring river
TOP AFFILIATE MARKETERS DO MOST OF THESE TEN ITEMS
1.Top affiliate marketers cloak web site links
Cloaking affiliate links should not be necessary, but is. Oddlymany site visitors refuse to visit your links if they see an affiliate code appended to the URL when they hover their mouseover a link on your web page. Sometimes they will type theaffiliate domain directly to the browser address bar whileremoving your affiliate ID from the URL. To short circuit thisodd behavior, simply cloak the URL. How? Visit this Link Tool:
http://WebpositionAdvisor.com/tools/link_cloaker.php
2.Top affiliate marketers write & distribute articles
Writing articles about your market niche is essential to gainreputation as an expert in your field. But the biggest benefitcomes not just from writing those articles, but from havingthose articles published by other web site owners and ezinepublishers. Your article gains you both reputation and linksfrom other web sites from the resource box appended to theend of each article. Here are major article distribution sites.
http://yahoogroups.com/group/free-content/
http://groups.yahoo.com/group/aabusiness/
http://www.goarticles.com
http://www.ideamarketers.com
3.Top affiliate marketers focus on a market niche
Filling a web site with content reflecting a narrowly focusedproduct or service niche is a well known method of gaining webtraffic in your area of specialty. An excellent resource thatan help you determine relevant and focused areas to fill yoursite with is called NicheBot. They offer innovative tools toresearch and pinpoint market niches for your web site based onthe WordTracker Database and Google. http://www.nichebot.com
4.Top affiliate marketers use autoresponder series
Autoresponders are incredibly valuable tools that allow you to send a timed series of email messages to those that sign up for them. Most often those autoresponders are sent through a thirdparty provider. Some of the top providers are Sendfree.com and aweber.com, for a tutorial covering autoresponder basics, visit:
http://website101.com/email_e-mail/email_autoresponder_basics.html
5.Top affiliate marketers create web pages to pre-sell
Creating either testimonial pages or review pages that discussand pre-sell the product or service you are affiliated with isthe best method of getting increased orders for your chosenaffiliate programs. Many programs actually provide either anarticle or recommended text to sell their products for you and allow reproduction of those articles with your links embedded.
6.Top affiliate marketers gather email addresses
The best affiliates collect email addresses on their web site by offering free reports via the above mentioned autoresponders or by giving away ebooks or through newsletter signup forms.The best use all of these methods or more to build their listof email addresses. This also allows you to contact potential customers that would otherwise never see your site again after clicking away to the affiliate program web site.
7.Top affiliate marketers advertise SOMEWHERE
Depending on your market niche you should advertise using PPCand/or ezine advertising. Some categories of Pay-per-click can be prohibitively expensive, but advertising somewhere is all abut mandatory to gain substantial additional traffic to yoursite. There are some great bargains in ezine advertising and some less popular PPC engines other than Yahoo's Overture and Google's Adwords. Try 7search, Kanoodle and FindWhat for lowerBids than the big boys of PPC.
8.Top affiliate marketers optimize for search engines
Search engine optimization is becoming more complex as more and more webmasters participate, but the basics applied to your site can increase visibility dramatically over time. The most critical of the many SEO techniques is to use title tags that reflect individual PAGE content. Many webmasters write a master title tag and apply that site-wide. This is the worst thing you could do for search engine ranking. Learn more SEO:
http://SearchEngineOptimism.com/SEO_Tutorial/
9.Top affiliate marketers give away ebooks or freebies
Everyone knows by now that giving something away is a greattraffic generator and allows you to gather email addresses to allow contact of potential customers at a later date. This strategy is employed by EVERY successful web-based company at one time or another. Think of all the free things YOU have
collected online over time. Screensavers, software, ebooks, discount codes, toolbars, white papers. They work!
10. Top Affiliate marketers have their own mailing lists
The best of affiliate marketers have their own newsletter or ezine and gather email addresses on their site to build their list of subscribers. Having this list allows regular contact with potential customers interested in your site, your product and your market niche. If you don't write your own material or think you can't produce weekly content, there are hundreds of authors out there that will gladly product articles for you. The article distribution lists provide free content and ghost Writers provide high quality content for a fee.
If you implement ALL the above techniques, you are guaranteed to become one of the top affiliate marketers on the web. Then you can create your own product telling everyone how YOU did it, create your own affiliate program and have hundreds of usselling for you.
Monday, December 22, 2008
Affiliate Programs to Avoid
As an affiliate marketer of Internet dating services, I'm always on the lookout for good quality dating sites and products to offer my single visitors. Merchants help me out when they let me know about their new products and affiliate programs.
I was therefore thrilled when one of my friendly affiliate competitors got in touch to tell me that he'd started his own Internet dating service and affiliate program.
Having launched a community membership site myself last year, I could fully appreciate the huge amount of time and money my friend had invested to develop this new site. He was justifiably proud of his accomplishment and I was excited by the prospect of having a product to promote that would benefit everyone - my customers, my friend and myself.
Unfortunately, it didn't quite work out that way.
The first stumbling block was the low commission he offered. His top rate was 30%, with no commissions on recurring sales.
This puzzled me. As an affiliate marketer of dating programs, he should have been aware that new sites offer at least 50% on new and recurring sales to entice good affiliates to sign up. If commissions on recurring sales are not offered, then the rates on new sales should be increased to between 70 and 100 percent.
In most cases, his affiliate program would have struck out for me at that point. However, as this was my friend's site, it occurred to me that perhaps his product was so unique that the potential for high volume sales might offset the lower commission. Hoping for the best, I continued my review.
When I got to the site, the first thing I noticed was '6 registered members' prominently displayed at the top of the homepage. That normally wouldn't be a problem, except for the fact that my customers are looking for friends and soul mates. If I send them to a site where there are only six people to meet, they'll likely be disappointed. Worse, by wasting their time, they lose trust in my judgement and then I will lose them as customers.
That's not good. My customers are literally my bread and butter. Giving them what they want and expect is how I stay in business. Paying for traffic that I send to a merchant site where there is nothing to buy, will put me out of business.
(This is how a membership site should be structured. When starting a dating service, the merchant pays for advertising to bring people to their site. To entice visitors to sign up as members, he will initially offer his services for fr*ee. When the database is large enough to attract paying customers, the affiliate program manager then invites potential affiliates to join their program.)
Although my friend's program had already struck out for my customers and me, I was still curious, so I kept on looking.
Next I clicked on a link labeled 'Dating Resources'. Expecting to find Internet dating tips and advice, I found links and banners pointing to Lavalife, FriendFinder and other affiliated dating sites instead. When I asked him about placing affiliate programs on his site, my friend said he simply wanted to supplement his income until the
dating service got *rolling*. I can understand his motivation. However, what he doesn't understand is the concept of customer 'hijacking'.
As an affiliate, you pay good money to get visitors to your site. You presell your merchants' products and expect the merchant to honor their end of the bargain by making the sale and sending your commission check. You don't pay for the merchant to send YOUR customers to THEIR affiliated merchants.
I didn't need to look any further. I told my friend that I would hold off on signing up and why. Fortunately, he understood and has already alleviated some of the problems I mentioned.
Knowing when NOT to sign up for an affiliate program can sometimes be a tough call. However, you can simplify the process considerably. Put yourself inside your customer's head. If the product won't work for them, the program strikes out. Simple as that.
I was therefore thrilled when one of my friendly affiliate competitors got in touch to tell me that he'd started his own Internet dating service and affiliate program.
Having launched a community membership site myself last year, I could fully appreciate the huge amount of time and money my friend had invested to develop this new site. He was justifiably proud of his accomplishment and I was excited by the prospect of having a product to promote that would benefit everyone - my customers, my friend and myself.
Unfortunately, it didn't quite work out that way.
The first stumbling block was the low commission he offered. His top rate was 30%, with no commissions on recurring sales.
This puzzled me. As an affiliate marketer of dating programs, he should have been aware that new sites offer at least 50% on new and recurring sales to entice good affiliates to sign up. If commissions on recurring sales are not offered, then the rates on new sales should be increased to between 70 and 100 percent.
In most cases, his affiliate program would have struck out for me at that point. However, as this was my friend's site, it occurred to me that perhaps his product was so unique that the potential for high volume sales might offset the lower commission. Hoping for the best, I continued my review.
When I got to the site, the first thing I noticed was '6 registered members' prominently displayed at the top of the homepage. That normally wouldn't be a problem, except for the fact that my customers are looking for friends and soul mates. If I send them to a site where there are only six people to meet, they'll likely be disappointed. Worse, by wasting their time, they lose trust in my judgement and then I will lose them as customers.
That's not good. My customers are literally my bread and butter. Giving them what they want and expect is how I stay in business. Paying for traffic that I send to a merchant site where there is nothing to buy, will put me out of business.
(This is how a membership site should be structured. When starting a dating service, the merchant pays for advertising to bring people to their site. To entice visitors to sign up as members, he will initially offer his services for fr*ee. When the database is large enough to attract paying customers, the affiliate program manager then invites potential affiliates to join their program.)
Although my friend's program had already struck out for my customers and me, I was still curious, so I kept on looking.
Next I clicked on a link labeled 'Dating Resources'. Expecting to find Internet dating tips and advice, I found links and banners pointing to Lavalife, FriendFinder and other affiliated dating sites instead. When I asked him about placing affiliate programs on his site, my friend said he simply wanted to supplement his income until the
dating service got *rolling*. I can understand his motivation. However, what he doesn't understand is the concept of customer 'hijacking'.
As an affiliate, you pay good money to get visitors to your site. You presell your merchants' products and expect the merchant to honor their end of the bargain by making the sale and sending your commission check. You don't pay for the merchant to send YOUR customers to THEIR affiliated merchants.
I didn't need to look any further. I told my friend that I would hold off on signing up and why. Fortunately, he understood and has already alleviated some of the problems I mentioned.
Knowing when NOT to sign up for an affiliate program can sometimes be a tough call. However, you can simplify the process considerably. Put yourself inside your customer's head. If the product won't work for them, the program strikes out. Simple as that.
Saturday, December 20, 2008
Buisness:4 Steps To Unleashing Profits In Your Online Business
Ever wonder how the thousands of "under the radar" web businesses that earn well over $100,000/year (many with much higher sales) out of their own home do it?
Over the last year I've had the great fortune to speak with many of these true, hidden entrepreneurs at conferences, seminars, e.t.c.
What I'm about to share with you also came true for me, and is outlined in more detail in my Ultimate Information Entrepreneur's Success Package
Here's an example of their business model:
1. Information Products. Without a doubt, each one of the successes I know market their own infoproducts.
For some, it's an ebook. Others have special reports. Still others run online coaching programs, membership sites, paid newsletters, teleseminars, or produce digital audio or video products. It's not their only source of income, but is a MAJOR source of income, and more important, brands them an expert in their field leading to success with 2 and 3 below.
2. Market related Affiliate Products. Again, in almost every case, these online success stories become experts
at finding and creating joint venture deals with partners.
But, they work differently than most affiliates.
They start by ALWAYS reviewing the product they will market. Second, they look for a different way to present the product or service - a more beneficial way to show users the real benefit in the affiliate product. Third, they use the branding from 1 to negotiate higher commissions and focus on high commission programs only.
3. They monetize their traffic using Adsense or selling advertising on their sites. For high traffic pages
where adding paid ads or Google's Adsense will not impact their own sales, they will run ads to further monetize their sites.
4. Sell their time. You will find that truly successful people online LOVE to help people succeed. But...for
every person who is really dedicated to succeeding there are 10 "tire kickers" who want someone to hand them success on a silver platter. It doesn't work that way, nothing works that way. So, in order to leave time to help those who really want it, coaching programs are formed. Yes - you have to pay big money, but you should easily be able to get 10X the value for money spent.
So as you can see, there is no ONE single way to build your wealth online.
Instead, you build a diversified, rich and healthy business by focusing on these 4 pillars. Not only will you earn more money, but your business will be stronger and build momentum faster when you do.
Over the last year I've had the great fortune to speak with many of these true, hidden entrepreneurs at conferences, seminars, e.t.c.
What I'm about to share with you also came true for me, and is outlined in more detail in my Ultimate Information Entrepreneur's Success Package
Here's an example of their business model:
1. Information Products. Without a doubt, each one of the successes I know market their own infoproducts.
For some, it's an ebook. Others have special reports. Still others run online coaching programs, membership sites, paid newsletters, teleseminars, or produce digital audio or video products. It's not their only source of income, but is a MAJOR source of income, and more important, brands them an expert in their field leading to success with 2 and 3 below.
2. Market related Affiliate Products. Again, in almost every case, these online success stories become experts
at finding and creating joint venture deals with partners.
But, they work differently than most affiliates.
They start by ALWAYS reviewing the product they will market. Second, they look for a different way to present the product or service - a more beneficial way to show users the real benefit in the affiliate product. Third, they use the branding from 1 to negotiate higher commissions and focus on high commission programs only.
3. They monetize their traffic using Adsense or selling advertising on their sites. For high traffic pages
where adding paid ads or Google's Adsense will not impact their own sales, they will run ads to further monetize their sites.
4. Sell their time. You will find that truly successful people online LOVE to help people succeed. But...for
every person who is really dedicated to succeeding there are 10 "tire kickers" who want someone to hand them success on a silver platter. It doesn't work that way, nothing works that way. So, in order to leave time to help those who really want it, coaching programs are formed. Yes - you have to pay big money, but you should easily be able to get 10X the value for money spent.
So as you can see, there is no ONE single way to build your wealth online.
Instead, you build a diversified, rich and healthy business by focusing on these 4 pillars. Not only will you earn more money, but your business will be stronger and build momentum faster when you do.
Wednesday, December 17, 2008
Adsense: 3 Internet Home Based Businesses Anyone Can Do
If you’re serious about having a home based business, then you need to prepare. The leading reason for a failing home based business is the lack of preparation people commit after they’ve made a decision to start a home based business.
So what kind of home based business opportunity should you take on? Do you want to have an internet-based home business? Millions have done it, are doing it and are earning good livings doing so.
Here are three different kinds of Internet based business models you can try:
1) Be an online retailer for reputable companies. Your home based internet business can give reviews about all the products and services of these companies. Your customers will browse around your website, and then click on to the link. The link will send the customer to the company’s customer service website, which takes care of processing and shipping their order.
Your home based online business website does the marketing, promoting and advertising aspects for these companies. Your commission comes from the proceeds of the sale. You don’t even have to spend money for expensive e-commerce software.
2) You may not be able to bear the pain of separating from your oldest possessions, but how about auctioning these things off? For a minimal entry fee and closing fee, you can put your prized possessions on auction at Ebay or other spin-offs found on the net. This is a virtually free home based business since you don’t pay for web presence. You’ll get traffic since Ebay receives as many as 4 million visitors a day, and you won’t need to worry about your e-commerce software. Plus your small home based internet business stays open even when you go fishing!
3) Sell information. You can start your home based internet business by writing on a subject that you enjoy or are knowledgeable about. If you can do this, then this small home based internet business is for you. Write your e-book and sell it on sites like Ebay.com, ebookAd.com, or Clickbank.com.
Just remember these home based internet tip:
Constantly fine-tune your marketing strategy and always test new ad copies to see what brings you the most sales!
So what kind of home based business opportunity should you take on? Do you want to have an internet-based home business? Millions have done it, are doing it and are earning good livings doing so.
Here are three different kinds of Internet based business models you can try:
1) Be an online retailer for reputable companies. Your home based internet business can give reviews about all the products and services of these companies. Your customers will browse around your website, and then click on to the link. The link will send the customer to the company’s customer service website, which takes care of processing and shipping their order.
Your home based online business website does the marketing, promoting and advertising aspects for these companies. Your commission comes from the proceeds of the sale. You don’t even have to spend money for expensive e-commerce software.
2) You may not be able to bear the pain of separating from your oldest possessions, but how about auctioning these things off? For a minimal entry fee and closing fee, you can put your prized possessions on auction at Ebay or other spin-offs found on the net. This is a virtually free home based business since you don’t pay for web presence. You’ll get traffic since Ebay receives as many as 4 million visitors a day, and you won’t need to worry about your e-commerce software. Plus your small home based internet business stays open even when you go fishing!
3) Sell information. You can start your home based internet business by writing on a subject that you enjoy or are knowledgeable about. If you can do this, then this small home based internet business is for you. Write your e-book and sell it on sites like Ebay.com, ebookAd.com, or Clickbank.com.
These home based internet business are all simple and easy enough to do. You can earn a living on these ideas if you view this small home based business with passion and commitment.
Just remember these home based internet tip:
Constantly fine-tune your marketing strategy and always test new ad copies to see what brings you the most sales!
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